An example of a varied station , Metro Radio is successful as it chooses to play current hit singles alongside old classics which prevents the station becoming overly familiar even over hours of listening. Therefore , it targets a large range of generations and refrains from topic based discussions in order to grab attention from the listener. Therefore , it is a commercial radio station as it relies heavily upon advertising to continue and fund broadcasting. Personally , the station offers a varied range of genres , instead of focusing on a single specific , making its strength that it is less repetitive to listen to.
Another frequency I occasionally listen is Smooth Radio, although this example has a less expansive audience than the former as it plays mostly 1960's and 70's singles. This station opts to offer an alternative to the frequently upbeat pop and dance music circulating presently in that it is relaxing and soothing. The advert to the left cleverly uses Michael Buble to market the station , someone who is influenced by the past but is still well known within modern popular culture.
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